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We make a living by what we get,
but we make a life by what we give.


All for Good is delighted to work directly and closely with partners who need assistance and support shaping their sponsorship activity in the sport and charity sectors, or indeed, leveraging events to maximise profile and fundraising activation.
Our breadth of experience across sport, the Olympic landscape, education, charities and working closely alongside sporting personalities, gives us a unique perspective when engaging with clients through purposeful partnership marketing, events  and sponsorship.
Icons Series

Icons Series

Strategic development and delivery of the charitable programme for the Icons Series – a global golf, lifestyle and entertainment event project.  

UK Sport

UK Sport

Targeted project to assist with the development of a new commercial strategy alongside the partnership with the National Lottery and the Olympic & Paralympic movement.

Sportscover

Sportscover

A long term partnership covering sponsorship delivery and activation, events, and sports marketing.

The seamless and flawless delivery, enjoyed by hundreds of guests, is a tribute to the professionalism, dedication and tireless attention to detail that I know is required to deliver these events both at home and overseas. On a personal note I have seen you build strong relationships with our guests, Olympians and our staff, and have watched you quickly establish them into united and passionate teams.  Your position as speech writer, VIP babysitter, counsellor, referee, consulate general, chief of ceremonies and many other roles, will I am sure, be used in support of our many varied and future events
 

Derek Ward, Executive Vice President, Atos

Pete brings with him a wide range of skills and huge commitment to every project he is involved with.  Is ability to understand the needs and expectations of corporate clients is second to none, and the creativity he always displays guarantees mutual benefit for the clients and the partners.

 

Dame Sue Campbell, former Chair- UK Sport & CEO Youth Sport Trust

Hands down, this is one of the best golf days I have experienced. The organisation, experience and overall atmosphere of the day was fantastic. It’s clear to see you all work so well as a team!

George Hannah, Goodwood Estate, Sporting Sales

“The Kelly Holmes Golf Event was the first time Garmin had worked with All For Good and the event proved to be completely stress free from start to finish. Pete Rhodes and his team provided a professional and friendly approach, it was a pleasure to work with them. Overall the day was a great success, all the people taking part were happy and the Garmin brand was represented well. Thank you to All For Good for your hard work and enthusiasm throughout this project."

Katie Harrison, Marketing Manager - Garmin

I had a fantastic time. The day was organised and executed superbly from start to finish. A wonderful course, in wonderful weather for a wonderful charity. Thanks Wellchild!

S. Smith, WellChild Mark Foster Golf day - participant

Pete - I can’t thank you enough for everything you did for yesterday. A huge triumph. Your hard work rewarded. Colin (WellChild CEO) was spot on when he said you are the best in the business.

Ed Chamberlin - Sky Sports & WellChild Ambassador