All for Good founder and Director, Pete Rhodes has over 20 years experience of sport in the UK and worldwide, ranging from charitable and grass roots provision, to the Olympic Games.

Roles with national governing bodies of sport, charities and at major events have helped develop strong views concerning the ability of sport to make a lasting difference to good causes, and have shaped All for Good as a business going forward.

Previous roles include:

Organising Secretary and team administration
Great Britain team, World Student Games, 1991, 1993, 1995

Media Manager
Leeds, Euro 96 Football Championships

Corporate Relations Manager
Youth Sport Trust, 1996-2003

Team England staff
Commonwealth Games, 1998, 2002

Team GB staff
Olympic Summer and Winter Games, 2004, 2006

Events Manager
British Olympic Association, 2003-2007

Consultant Events Manager
British Olympic Association, 2007-2008