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Good News

There are also some fantastic examples of how individuals, organisations or corporations have had a significant impact in their own chosen way.

Good News
Ed Chamberlin Golf Classic II

The second Ed Chamberlin Golf Classic in support of WellChild was staged by All for Good at Burhill Golf Club on the 1st June.
The amazing success of the 2014 event meant the 2015 edition attracted significant support from Lynx Golf as headline partners, with Sky Sports, SkyBet, Samurai sportswear and CCR Mitsubishi all stepping up as supporting sponsors. The day sold out in three days, and attracted a stellar line of sporting celebrities to play alongside the corporate teams. Jamie & Harry Redknapp, Niall Quinn, Jamie Carragher, Paul Merson, Glenn Hoddle and Matt Le Tissier were amongst the stars giving freely of their time to support WellChild and help raise over £27,000 on the day.

2015 Golf day round-up

All for Good had another busy year on the Golf course, which started at Brocket Hall in May for the sixth annual event for the Dame Kelly Holmes Trust. We were delighted to welcome Garmin as headline partners for the event, which also attracted further support from Sportscover, Antequera Golf, STX, LG and Lindemanns. Perhaps the highlight of the day came off the course, when Olympic Steeplechaser Eddie Wedderburn entertained the crowd and got up close and personal with Kelly during his impromptu rendition of Prince’s Purple Rain.

This year also saw a further two days in aid of WellChild, with Sky Sports’ Ed Chamberlin hosting a Football World Cup themed day at The London Club.

We received amazing support from a stellar cast of Celebrities including Jamie Redknapp, AP McCoy, Graeme Souness, Niall Quinn, Paul Merson and Phil Tufnell. Platts continued their incredible support of WellChild by sponsoring both events again, and Olympic Swimmer Mark Foster’s day at The Shire London was played out under sunny September skies.

All for Good extends relationship with SPORTSCOVER

All for Good is delighted to report on our continued work for and with SPORTSCOVER, as the international sports insurance specialist grows its position and influence across Sport in the UK and Europe.

Lloyd’s insurer Sportscover has become an Official Partner of UK Sport, the nation’s high performance sports agency, under a four-year partnership deal announced on the 25th November. A partnership introduced and initiated by All for Good.

As UK Sport’s annual World Class Performance Conference got underway in Manchester, where over 300 Performance Directors, coaches and support staff from Britain’s Olympic and Paralympic sports will gather to learn, debate and share best practice, Sportscover were also unveiled as the new Presenting Partner of the event for the next four years. With over 25 years’ experience of underwriting a range of insurance products and delivering risk management solutions for the sports and events industry, Sportscover, as a partner to UK Sport, will bring a wealth of expertise to the UK high performance system. As part of their rights, Sportscover will also become the Presenting Partner of UK Sport’s Gold Event Series Workshops and Governance events through to 2017.

Sportscover’s partnership with UK Sport follows swiftly on from the annual Sportscover Golf day which in 2013 included an NGB Challenge trophy won by Sports Aid, and the “Risk & Reward in Irish Sport’ seminar in Dublin, which brought together over 30 Irish sports bodies and agencies for topical debate and presentations from Stephen Martin (CEO Olympic Council of Ireland, John Steele (Youth Sport Trust and EIS), Colin Boreham (UCD) and Ben Aherne ( Loughborough University).

Both the Golf Day and Irish Seminar were developed and delivered in partnership with All for Good.

2bm 10th Anniversary Dinner

Nottingham Crowne Plaza was the venue for the 10th Anniversary party for 2bm, a firm based in the City, who wanted to celebrate ten years of fantastic business with a party for clients, customers and staff.

The “10” theme ran throughout the evening, from table names and numbers, to 10 year old port and, Gin & Tenic cocktails from the ice bar. Nearly 200 guests enjoyed 2bm’s hospitality and the event exceeded all expectations for 2bm Director Mark King.

SportsCover “Ashes” Golf

In September 2012, The London club played host to the inaugural SportsCover Ashes Golf Challenge.

All for Good were delighted to work with Sportscover to create and deliver the UK leg of a special Ashes Challenge, with the winner of the UK event invited to travel to Australia next February to take on the Australian winners in Melbourne.

The Ashes theme was extended on the day when we were joined by England batsman Mark Butcher, who enjoyed a round on his home course and then entertained all guests with a topical and light hearted Q & A session. The event also raised valuable funds for Mark’s chosen charity, Parkinsons’ UK, which SportsCover generously matched.

2bm 10 year celebration

All for Good is delighted to have been appointed to develop and deliver two more exciting client events in 2012.

2bm, one of the country’s leading exponents of data centre design and build are celebrating their 10th Anniversary in October, and All for Good will be managing their celebration of 10 years of success with clients, customers and associates.

Sportscover Golf Day

In September, we will be working with Sportscover to host a client Golf day at the London Club.

One of the world’s leading sports insurance specialists, Sportscover have a major presence in Australia as well as the UK, and the Golf Day will be just the start of an ashes style rivalry, with the winners of the event invited to challenge the Australian champions next Spring.

We look forward to welcoming the Australia winners to the UK later in 2013.

Get Active with the Girls

All For Good and Very Berry Ltd are delighted to be working to develop and help deliver a fantastic project for Boots UK.

The new Get Active with the Girls campaign will help Boots colleagues and customers feel good, as well as complement and support the Boots charity partnership with Macmillan Cancer Support.

Four high profile female athletes have been appointed as ambassadors for the Get Active with the Girls programme, and will be supporting and contributing to the hugely successful Miles for Macmillan challenge.

Swimmers Hannah Miley and Jo Jackson, track cyclist Jess Varnish and Paralympic track and field sprinter Sophia Warner will all be working to actively encourage women to get fit, stay healthy and feel good.

Coaching for Hope, Ian Holloway and one really Mad Dog!

Blackpool FC have been a bright light in this year’s Premier League. They have won many neutral over with their style of football, and Ian Holloway, their Manager who always has something to say ( and is almost always right!), has been a breath of fresh air as the seaside, as well as in the press room. In February 2011, All for Good were proud to be able to organise a fans event at Blackpool on behalf of Coaching for Hope, a charity using football to transform the lives of orphaned and vulnerable children in Africa and Asia.

Nearly 200 fans and guests joined Ian Holloway and Martin “Mad Dog” Allen for a pie and a pint, and a night full of banter, humour, football insight, and fundraising for the charity. Martin Allen, in his role as an Ambassador for Coaching for Hope, had recently returned from a Coaching for Hope assignment in Burkina Faso, and was able to articulate the value and impact of the charity’s work with real passion and belief. Martin’s tangerine coat even ended up in the auction and was purchased by none other than Mrs Holloway!

Good Learning launched

All for Good is delighted to announce the launch of a new working division.
Good Learning will offer dedicated support and training for teachers and senior management teams in schools, with an initial focus on numeracy. The team is led by former local authority primary strategy consultants, Harri Gill and Jacqui Halliday and is starting work across Nottinghamshire in June 2011.

Good Learning will deliver additional expertise and strengths as All for Good seeks to extend its offering to corporate partners who view schools and teachers as a key focus of their community and CSR strategies. Good Learning sits comfortably alongside other All for Good work streams – Events for Good, Sponsorship for Good and Good Consulting.

Cycle 250 on the road to London

“On the 27th July 2010, with exactly two years to go until the Opening Ceremony of the London 2012 Olympic Games, the GB Women’s Volleyball Squad got out of their saddles after four gruelling days cycling from their training base in Sheffield to Earls Court, the Volleyball competition venue in 2012.

The Cycle 250 project was the brainchild of the squad themselves as they attempted to raise much needed funds and profile ahead of their Olympic journey.

With a little over six weeks planning time, the project was delivered by All for Good, in partnership with Mel Berry from Very Berry.  Working together, we secured support from De Vere Hotels and Venues, as well as Cycling specialists Wiggle, with significant backing also received from Vertex,  Get Cycling, Sheffield City Council and many others on route, as the group passed through Nottingham, Loughborough, Leicester, Stratford, Oxford, Reading and various points in London.

Media coverage was widespread and incredibly positive through the efforts of Sue Mott and David Welch Management.

The full post event media release can be found attached –

All for Good supporting Leuka

All for Good continue to work in support of Leuka, the medical charity based at Hammersmith Hospital in London. On the 8th March 2010, Leuka will host their main fundraiser of the year and All for Good wishes them every success for a stunning event in 2010

Wells Sports Foundation

Who says philanthropy is hard to find? Self made millionaire and successful entrepreneur Barrie Wells has invested heavily in the Wells Sports Foundation to fund elite level athletes on the road to London 2012, but just as importantly, support sustainable grass roots sport projects. The Ambassadors signed up by the Foundation, such as Jessica Ennis and Liam Tancock will be used to promote and support the funded projects in the community.

More Good News

All for Good Director Pete Rhodes recently completed the Coast to Coast cycle ride in aid of COCO, the charity established by Olympian Steve Cram. Twelve teams of three braved 70mph winds and torrential rain as they set off from Whitehaven in Cumbria. 17 hours and 1 minute of cycling later, and with 137 miles covered, the Nottingham Nomads arrived in Sunderland in a creditable 4th place. More importantly, some valuable funds were raised for COCO as they continue their work overseas.

Golf for Good

It certainly seems like Golf is the chosen vehicle for doing good just now. Over recent weeks All for Good has secured business to deliver four fundraising events in 2010.

Our agreement to support the work of Steve Cram and his charity, COCO has been extended, and next year we will deliver two Golf Day’s for Steve, working closely with Allison Curbishley and Extra Mile. De Vere Slaley Hall will host a COCO event on the 16th June, and a second day will take place at Tandridge Golf Club in Surrey on the 27th September, in conjunction with BBC presenter John Inverdale.

Double Olympic Champion Dame Kelly Holmes has recently established the Dame Kelly Holmes Legacy Trust, and is seeking to utilise the skills and commitment of the nation’s sporting champions and elite performers to inspire the lives of young people. The inaugural DKH Legacy Trust Golf Day will take place on the 6th May 2010 at the London Club, where we hope to raise valuable funds and profile for the Trust.


Nottingham based 2bm Ltd have been fantastic supporters of All for Good Golf events over the years, and they have now embarked on an ambitious challenge of their own. On the 21st June 2010, working in partnership with All for Good, 2bm will host the Longest Day Golf Challenge. 16 teams will complete 72 holes of golf in the daylight hours available on the longest day of the year, raising funds for Rainbows Hospice.

Adam back on the road to Vancouver 2010!

British Skeleton slider Adam Pengilly put months of injury worries and setbacks behind him to win a Silver Medal at the Skeleton World Championship in Lake Placid (27-28 February 2009).

All for Good have been assisting Adam with his own personal website and seeking commercial partnerships as he targets Gold at next year's Olympic Winter Games.

more news from the BBC

Visit Adam's website:

Be good in 2009

With the credit crunch well and truly with us, and household business names disappearing from the High Street, we all need to think carefully about plans for 2009 and beyond. I recently had reason to look in detail at the fabulous work of Woolworths Kids First, a charity that was about to celebrate its 10th anniversary, and be acknowledged for some fantastic work they have done in local communities and in primary schools.

As Woolworths gets dismantled by the Administrators, please spare a thought for those at the Charity who are now trying to explore all possible avenues for keeping Kids First in existence, and continuing the long term projects they have started.

This situation highlights the need for everyone involved with charity fundraising and events, to do everything they can to maintain momentum around events and other projects. Despite the global recession, kids don’t stop getting ill! Cancer and other serious illnesses still create heartache in too many families! Schools, communities and families urgently require help at home and abroad!

A recent report by PriceWaterhouseCoopers suggested that there will be a shortage of funding in the third sector next year, amounting to £2.3 billion. We cannot hope to bridge that kind of gap, but we can all do our bit to make sure that events and projects we are involved with don’t get shelved. Once momentum is lost, it is that much more difficult to re-establish your place in the calendar and in budgets! We might all need to consider scaling back on our projects, postponing large corporate events for smaller projects which retain a ROI, but we must all try to keep a presence in the market, and continue to do good with the money we spend.

Pete Rhodes


"Sport has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. It is more powerful than Governments."
Nelson Mandela

Ed Chamberlin Golf Classic II
more info....


SPORTSCOVER Golf Day, Magnolia Park Golf Club

British Weightlifting Championships sponsored by SPORTSCOVER
more info

Mark Foster Celebrity Golf Day – The Shire London
more info

UK Sport World Class Performance Conference

Football for Good Awards with Coaching for Hope

"We make a living by what we get, we make a life by what we give."
Winston Churchill

© allforgood 2009