There are also some fantastic examples of how individuals, organisations or corporations have had a significant impact in their own chosen way.
Good News
Get Active with the Girls
All For Good and Very Berry Ltd are delighted to be working to develop and help deliver a fantastic project for Boots UK.
The new Get Active with the Girls campaign will help Boots colleagues and customers feel good, as well as complement and support the Boots charity partnership with Macmillan Cancer Support.
Four high profile female athletes have been appointed as ambassadors for the Get Active with the Girls programme, and will be supporting and contributing to the hugely successful Miles for Macmillan challenge.
Swimmers Hannah Miley and Jo Jackson, track cyclist Jess Varnish and Paralympic track and field sprinter Sophia Warner will all be working to actively encourage women to get fit, stay healthy and feel good.
Coaching for Hope, Ian Holloway and one really Mad Dog!
Blackpool FC have been a bright light in this year’s Premier League. They have won many neutral over with their style of football, and Ian Holloway, their Manager who always has something to say ( and is almost always right!), has been a breath of fresh air as the seaside, as well as in the press room. In February 2011, All for Good were proud to be able to organise a fans event at Blackpool on behalf of Coaching for Hope, a charity using football to transform the lives of orphaned and vulnerable children in Africa and Asia.
Nearly 200 fans and guests joined Ian Holloway and Martin “Mad Dog” Allen for a pie and a pint, and a night full of banter, humour, football insight, and fundraising for the charity. Martin Allen, in his role as an Ambassador for Coaching for Hope, had recently returned from a Coaching for Hope assignment in Burkina Faso, and was able to articulate the value and impact of the charity’s work with real passion and belief. Martin’s tangerine coat even ended up in the auction and was purchased by none other than Mrs Holloway!
All for Good is delighted to announce the launch of a new working division.
Good Learning will offer dedicated support and training for teachers and senior management teams in schools, with an initial focus on numeracy. The team is led by former local authority primary strategy consultants, Harri Gill and Jacqui Halliday and is starting work across Nottinghamshire in June 2011.
Good Learning will deliver additional expertise and strengths as All for Good seeks to extend its offering to corporate partners who view schools and teachers as a key focus of their community and CSR strategies. Good Learning sits comfortably alongside other All for Good work streams – Events for Good, Sponsorship for Good and Good Consulting.
“On the 27th July 2010, with exactly two years to go until the Opening Ceremony of the London 2012 Olympic Games, the GB Women’s Volleyball Squad got out of their saddles after four gruelling days cycling from their training base in Sheffield to Earls Court, the Volleyball competition venue in 2012.
The Cycle 250 project was the brainchild of the squad themselves as they attempted to raise much needed funds and profile ahead of their Olympic journey.
With a little over six weeks planning time, the project was delivered by All for Good, in partnership with Mel Berry from Very Berry. Working together, we secured support from De Vere Hotels and Venues, as well as Cycling specialists Wiggle, with significant backing also received from Vertex, Get Cycling, Sheffield City Council and many others on route, as the group passed through Nottingham, Loughborough, Leicester, Stratford, Oxford, Reading and various points in London.
Media coverage was widespread and incredibly positive through the efforts of Sue Mott and David Welch Management.
The full post event media release can be found attached –
All for Good continue to work in support of Leuka, the medical charity based at Hammersmith Hospital in London. On the 8th March 2010, Leuka will host their main fundraiser of the year and All for Good wishes them every success for a stunning event in 2010 www.whoscookingdinner.com
Who says philanthropy is hard to find? Self made millionaire and successful entrepreneur Barrie Wells has invested heavily in the Wells Sports Foundation to fund elite level athletes on the road to London 2012, but just as importantly, support sustainable grass roots sport projects. The Ambassadors signed up by the Foundation, such as Jessica Ennis and Liam Tancock will be used to promote and support the funded projects in the community.
All for Good Director Pete Rhodes recently completed the Coast to Coast cycle ride in aid of COCO, the charity established by Olympian Steve Cram. Twelve teams of three braved 70mph winds and torrential rain as they set off from Whitehaven in Cumbria. 17 hours and 1 minute of cycling later, and with 137 miles covered, the Nottingham Nomads arrived in Sunderland in a creditable 4th place. More importantly, some valuable funds were raised for COCO as they continue their work overseas.
It certainly seems like Golf is the chosen vehicle for doing good just now. Over recent weeks All for Good has secured business to deliver four fundraising events in 2010.
Our agreement to support the work of Steve Cram and his charity, COCO has been extended, and next year we will deliver two Golf Day’s for Steve, working closely with Allison Curbishley and Extra Mile. De Vere Slaley Hall will host a COCO event on the 16th June, and a second day will take place at Tandridge Golf Club in Surrey on the 27th September, in conjunction with BBC presenter John Inverdale.
Double Olympic Champion Dame Kelly Holmes has recently established the Dame Kelly Holmes Legacy Trust, and is seeking to utilise the skills and commitment of the nation’s sporting champions and elite performers to inspire the lives of young people. The inaugural DKH Legacy Trust Golf Day will take place on the 6th May 2010 at the London Club, where we hope to raise valuable funds and profile for the Trust.
Nottingham based 2bm Ltd have been fantastic supporters of All for Good Golf events over the years, and they have now embarked on an ambitious challenge of their own. On the 21st June 2010, working in partnership with All for Good, 2bm will host the Longest Day Golf Challenge. 16 teams will complete 72 holes of golf in the daylight hours available on the longest day of the year, raising funds for Rainbows Hospice.
Adam back on the road to Vancouver 2010!
British Skeleton slider Adam Pengilly put months of injury worries and setbacks behind him to win a Silver Medal at the Skeleton World Championship in Lake Placid (27-28 February 2009).
All for Good have been assisting Adam with his own personal website and seeking commercial partnerships as he targets Gold at next year's Olympic Winter Games.
With the credit crunch well and truly with us, and household business names disappearing from the High Street, we all need to think carefully about plans for 2009 and beyond. I recently had reason to look in detail at the fabulous work of Woolworths Kids First, a charity that was about to celebrate its 10th anniversary, and be acknowledged for some fantastic work they have done in local communities and in primary schools.
As Woolworths gets dismantled by the Administrators, please spare a thought for those at the Charity who are now trying to explore all possible avenues for keeping Kids First in existence, and continuing the long term projects they have started.
This situation highlights the need for everyone involved with charity fundraising and events, to do everything they can to maintain momentum around events and other projects. Despite the global recession, kids don’t stop getting ill! Cancer and other serious illnesses still create heartache in too many families! Schools, communities and families urgently require help at home and abroad!
A recent report by PriceWaterhouseCoopers suggested that there will be a shortage of funding in the third sector next year, amounting to £2.3 billion. We cannot hope to bridge that kind of gap, but we can all do our bit to make sure that events and projects we are involved with don’t get shelved. Once momentum is lost, it is that much more difficult to re-establish your place in the calendar and in budgets! We might all need to consider scaling back on our projects, postponing large corporate events for smaller projects which retain a ROI, but we must all try to keep a presence in the market, and continue to do good with the money we spend.
Pete Rhodes
Never under estimate the power of your actions. With one small gesture you can change a person’s life” Anon
