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Good News |
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Despite all the doom and gloom constantly reported in the papers, with in-depth analysis of all that is bad in sport and the world generally, we believe that sport has the potential to be a powerful force for good at so many levels. There are also some fantastic examples of how individuals, organisations or corporations have had a significant impact in their own chosen way.
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Good News
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Be good in 2009
With the credit crunch well and truly with us, and household business names disappearing from the High Street, we all need to think carefully about plans for 2009 and beyond. I recently had reason to look in detail at the fabulous work of Woolworths Kids First, a charity that was about to celebrate its 10th anniversary, and be acknowledged for some fantastic work they have done in local communities and in primary schools.
As Woolworths gets dismantled by the Administrators, please spare a thought for those at the Charity who are now trying to explore all possible avenues for keeping Kids First in existence, and continuing the long term projects they have started.
This situation highlights the need for everyone involved with charity fundraising and events, to do everything they can to maintain momentum around events and other projects. Despite the global recession, kids don’t stop getting ill! Cancer and other serious illnesses still create heartache in too many families! Schools, communities and families urgently require help at home and abroad!
A recent report by PriceWaterhouseCoopers suggested that there will be a shortage of funding in the third sector next year, amounting to £2.3 billion. We cannot hope to bridge that kind of gap, but we can all do our bit to make sure that events and projects we are involved with don’t get shelved. Once momentum is lost, it is that much more difficult to re-establish your place in the calendar and in budgets! We might all need to consider scaling back on our projects, postponing large corporate events for smaller projects which retain a ROI, but we must all try to keep a presence in the market, and continue to do good with the money we spend.
Pete Rhodes
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"Sport has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. It is more powerful than Governments."
Nelson Mandela |
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"We make a living by what we get, we make a life by what we give."
Winston Churchill
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