“On the 27th July 2010, with exactly two years to go until the Opening Ceremony of the London 2012 Olympic Games, the GB Women’s Volleyball Squad got out of their saddles after four gruelling days cycling from their training base in Sheffield to Earls Court, the Volleyball competition venue in 2012.
The Cycle 250 project was the brainchild of the squad themselves as they attempted to raise much needed funds and profile ahead of their Olympic journey.
With a little over six weeks planning time, the project was delivered by All for Good, in partnership with Mel Berry from Very Berry. Working together, we secured support from De Vere Hotels and Venues, as well as Cycling specialists Wiggle, with significant backing also received from Vertex, Get Cycling, Sheffield City Council and many others on route, as the group passed through Nottingham, Loughborough, Leicester, Stratford, Oxford, Reading and various points in London.
Media coverage was widespread and incredibly positive through the efforts of Sue Mott and David Welch Management.
The full post event media release can be found attached –